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Web and Google Analytics - Reportings and Analysis made easy

Measure the success of your brand through Analytics. Learn how you can leverage analytics tool and measure the performance of all your digital marketing channels, understand, interpret the reports, and take necessary actions. Learn the skills to plan digital marketing strategies for brands to succeed online with different digital marketing channels.

Shraddha Somani

Digital Marketing & Product Management Expert

Here’s what you will learn?

  • Understanding Google Analytics insights.
  • How to add analytics code in website creating your own customize Dashboards.
  • Understanding bounce & bounce rate difference between exit rate & bounce rate and How to reduce bounce rate.
  • Understanding goals and conversions
  • How to integrate Ads and Analytics account Benefits of integrating Ads & Analytics
  • Remarketing with analytics Creating expirements and implementing

This Course Includes

  • Recorded Lessons:  17
  • Recorded Hours:  1hr 38min
  • Certificate of completion
  • Access on Mobile

Course Description

Web and Google Analytics Course

Google Analytics is the backbone of any digital marketer. The efforts of all your digital marketing are wasted if you don’t measure. Learn how you can leverage this tool and measure the performance of all your digital marketing channels. It is said that it is waste that you only view the performance of data, but you should also know to understand, interpret reports, and take necessary actions. The most important thing is to implement the strategies by knowing the strong points and weak points and succeed.  

Course Content

17 Lessons | 1hr 38min

About the instructor
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Shraddha Somani

Digital Marketing & Product Management Expert

Shraddha Somani is a passionate Digital Marketing Trainer, Consultant, Strategist, and Subject Matter Expert with 8+ years of experience. She has worked with top institutions, designing courses, auditing content, and guiding as an expert advisor. As a Google Ads Certified Partner, she stays updated with the latest trends and incorporates them into her trainings. Through her freelancing agency, she provides practical knowledge in digital marketing and WordPress website development. Known for her ... Read more

Frequently Asked Questions

The main objective of this course is to provide learners with a comprehensive understanding of web and Google Analytics, focusing on how to track, report, and analyze website data effectively. It aims to equip participants with the skills to make data-driven decisions for their online presence.

This course is suitable for anyone interested in understanding web analytics, including marketers, business owners, data analysts, and students. No prior knowledge of analytics is required, making it accessible for beginners.

The course will cover the following topics: Introduction to Web and Google Analytics, tracking and configuring Google Analytics, understanding its structure, key reports, goal configuration, tracking conversions, and building predefined reports.

There are no formal prerequisites for this course. However, a basic understanding of digital marketing concepts and website functionality can be helpful.

No prior experience in analytics is required. This course is designed for beginners as well as those looking to enhance their existing knowledge of web analytics.
Web and Google Analytics - Reportings and Analysis made easy
(4.1)
1hr 38min
₹1039 ₹2078
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