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Web and Google Analytics - Reportings and Analysis made easy

Measure the success of your brand through Analytics. Learn how you can leverage analytics tool and measure the performance of all your digital marketing channels, understand, interpret the reports, and take necessary actions. Learn the skills to plan digital marketing strategies for brands to succeed online with different digital marketing channels.

Shraddha Somani

Instructor

Bestseller Top Rated

Included with Digital Marketing Pack

What you will learn?

  • Know the power of Web Analytics Introduction to Google Analytics How Google Analytics works Understanding Google Analytics account structure Understanding Google Analytics insights
  • Starting with Google Analytics How to set up analytics account How to add analytics code in website Creating your own customize Dashboards Creating your own customize Reports that matters
  • Understanding bounce & bounce rate Difference between exit rate & bounce rate How to reduce bounce rate
  • Understanding goals and conversions
  • How to setup goals Understanding different types of goals How to set up funnels in goals Importance of funnels
  • How to integrate Ads and Analytics account Benefits of integrating Ads & Analytics
  • Measuring performance of marketing campaigns via Google Analytics Understanding filters & segments How to set up filters & segments How to view customized reports Monitoring traffic sources Monitoring traffic behavior Taking corrective actions if required
  • Remarketing with analytics Creating expirements and implementing

This Course Includes

  • Recorded Lessons:  17
  • Recorded Hours:  2
  • Duration:   2 days (Avg)
  • TD Assessment Available
  • Access on Mobile

Course Description

Web and Google Analytics Course

Google Analytics is the backbone of any digital marketer. The efforts of all your digital marketing are wasted if you don’t measure. Learn how you can leverage this tool and measure the performance of all your digital marketing channels. It is said that it is waste that you only view the performance of data, but you should also know to understand, interpret reports, and take necessary actions. The most important thing is to implement the strategies by knowing the strong points and weak points and succeed.  

Course Content

17 Lessons | 1hr 38min

Frequently Asked Questions

The main objective of this course is to provide learners with a comprehensive understanding of web and Google Analytics, focusing on how to track, report, and analyze website data effectively. It aims to equip participants with the skills to make data-driven decisions for their online presence.

This course is suitable for anyone interested in understanding web analytics, including marketers, business owners, data analysts, and students. No prior knowledge of analytics is required, making it accessible for beginners.

The course will cover the following topics: Introduction to Web and Google Analytics, tracking and configuring Google Analytics, understanding its structure, key reports, goal configuration, tracking conversions, and building predefined reports.

There are no formal prerequisites for this course. However, a basic understanding of digital marketing concepts and website functionality can be helpful.

No prior experience in analytics is required. This course is designed for beginners as well as those looking to enhance their existing knowledge of web analytics.
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(4.4)
1hr 38min
₹1039
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