Course Includes
- Recorded Lessons: 56
- Recorded Hours: 18
- Duration: 18 days (Avg)
Course Features
- Access on mobile
- TDP Assessment Test
Top Skills Covered
Overview
Course Description
"Mastering Social Media Marketing: Brand Building & Growth" offers a comprehensive dive into the realm of social media marketing, equipping participants with the skills and strategies necessary to leverage its power for building a robust brand presence and achieving sustainable business growth.
In today's digital landscape, social media has emerged as a formidable tool for businesses to not only establish their brand presence but also to connect with their target audience and foster exponential growth. This course is tailored for individuals eager to harness the full potential of social media marketing to drive brand success in a competitive digital environment.
Led by industry experts boasting extensive experience in social media marketing, the course covers core principles and best practices essential for successful brand building and growth strategies. Beginning with an exploration of the foundational aspects of social media marketing and its paramount significance in contemporary business, participants will delve into key platforms including Facebook, Instagram, Twitter, LinkedIn, and YouTube.
Participants will learn how to craft compelling content, optimize their profiles, and engage their target audience effectively across various social media platforms. Moreover, they will develop a cohesive social media strategy aligned with their brand's values and goals, learning to measure and analyze social media performance to drive data-driven decisions.
Throughout the course, participants will gain insights into leveraging user-generated content, orchestrating successful social media campaigns, and utilizing analytics tools to track progress and refine strategies. By the conclusion of the course, participants will possess the skills and knowledge necessary to elevate their social media marketing efforts, establishing a robust brand presence, fostering engagement, and driving sustainable growth.
Join us on this transformative journey to master social media marketing and unlock the immense potential it holds for brand building and business success. Enroll now to embark on your path to becoming a proficient social media marketer, and let's unlock your brand's true potential together!
What you'll learn
- Fundamentals of social media marketing and its role in brand building.
- How to create a comprehensive social media strategy tailored to their brand's goals and target audience.
- Techniques for crafting engaging and shareable content that resonates with their audience.
- Strategies for optimizing social media profiles to maximize brand visibility and reach.
- How to effectively collaborate with influencers to amplify brand reach.
- Tactics for utilizing social media advertising to target specific audiences and drive conversions.
- Community management strategies to foster brand loyalty and handle customer inquiries.
- Best practices for staying updated on the latest social media trends and adapting strategies accordingly.
Requirements
- Basic computer literacy and familiarity with using the internet.
- Access to a computer, laptop, or mobile device with a stable internet connection.
- An active presence on at least one major social media platform (e.g., Facebook, Instagram, Twitter).
- Familiarity with popular social media platforms and their basic functionalities.
- Optional: Basic understanding of marketing concepts and principles.
Course Content
55 Lessons | 18:00 Total hours
Introduction to Social Media Marketing
-
What is Social Media?
00:06:30 -
Understanding the SMO Game
1 -
Social Media Marketing Strategies: Facebook
06:26 -
Trend 1: Reels are Here To Stay
00:06:32 -
Tips for Creating Engaging Content
00:05:18 -
Trend 2: Live Shopping Is Dead; Long Live Facebook Shops
00:08:18 -
How To Setup a Facebook Shop
00:02:59 -
Facebook Shop Customization
00:07:01 -
Trend 3: Meta Verified Brings Verification To Masses
00:05:41 -
Trend 4 : AI will Power Content Creation and Discovery
00:04:07 -
Trend 5&6: Ad Campaign Targeting & Creators are Finding New Opportunities
00:03:38 -
Trend 7&8: Chatbots in Customer Service & Groups and Communities Easy to Find
00:04:13 -
Advertising on Facebook
00:06:10 -
Types of Facebook Ads
00:09:06 -
How to Post Ads on Facebook
00:16:04 -
Why is AB Testing Important for Social Media?
00:11:14 -
How to use Facebook/Meta Business Manager
00:19:02 -
LinkedIn : The Game Changer
04:44 -
LinkedIn Strategies for Effective Promotion
00:06:20 -
Effective Ways to Use LinkedIn Platform
00:07:51 -
How to Market on LinkedIn
00:01:57 -
Getting Marketing in Action
00:17:51 -
What is SEO in LinkedIn?
-
LinkedIn Hashtags
00:09:52 -
How to Use LinkedIn Hashtags Correctly
00:08:23 -
Most Trending Hashtags
-
Instagram and Marketing
00:04:27 -
Build Your Instagram Marketing Strategy
00:10:49 -
Promote Your Business on Instagram
-
Types of Instagram Posts
00:05:44 -
Reels for Marketing
00:06:40 -
Reel insights
00:02:28 -
How to Create Engaging Reels
00:11:40 -
Capturing and Editing Instagram Photos
-
Other Mediums on Instagram Videos
00:03:42 -
Instagram Stories for Marketing
00:04:36 -
Why Use Instagram Stories for Marketing?
00:05:31 -
Tips for a Killer Instagram Stories Strategy
00:06:28 -
How to Write Instagram Captions
00:03:02 -
How to Use Hashtags on Instagram
00:04:43 -
Instagram Hacks and Best Practices
00:09:16 -
Instagram Analytics
00:07:10 -
Understanding the world of Youtube
00:05:02 -
How to Create a YouTube Marketing Strategy
-
Top 5 YouTube Marketing Tools and tips
00:05:49 -
How to Optimize Your YouTube Videos for SEO
00:09:41 -
How to Create Videos for YouTube
00:09:41 -
How to Promote Your YouTube Channel
00:04:56 -
Understanding YouTube Analytics
00:07:05 -
How to Run a YouTube Advertising Campaign
00:04:05 -
YouTube Marketing Software
00:07:33 -
Twitter for marketing
00:03:48 -
How to Use Twitter For Business
-
Twitter Marketing Tips
-
Crux of all
-
Quiz on Social Media Marketing
Frequently asked questions
Who is this course for?
Business owners or marketers who want to leverage social media to grow their business.
What are the benefits of taking this course?
Learn effective strategies to reach new customers and grow your brand awareness. Gain insights into social media analytics to measure your campaign success.
What social media platforms will be covered?
The course will cover major platforms including Facebook, Instagram, LinkedIn, Twitter, and Pinterest. Each platform's unique features, audience, and advertising options will be discussed in detail.
Will I need prior experience in social media marketing?
No prior experience is necessary. The course starts with the basics and gradually progresses to more advanced strategies, making it suitable for learners at all levels.
Can I access the course materials after completion?
Yes, once the course is completed, you will have continued access to the course materials, allowing you to revisit the content whenever needed.
About the instructor
Meritshot Zetta Edutech Private Limited
Institute
4 Courses
2+ Lesson
4 Students enrolled