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Introduction to Social Media and Facebook Mastery

Social Media and Facebook are used interchagebly and are the most powerful tool that we use for Digital Marketing and it has become of utmost inevitable for all the brands to have their presence on social media channels. Learn the skills to engage your audience by creating awesome content, increase brand awareness, reach, and how to leverage different social media channels by making the brand popular on social media.

Shraddha Somani

Instructor

4.5
English Marketing Social Media Marketing

Course Includes

  • course Recorded Lessons: 25
  • course Recorded Hours: 5
  • course Duration: 5 days (Avg)

Course Features

  • course Access on mobile
  • course TDP Assessment Test
Top Skills Covered

Digital Marketing Pack

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Overview
Course Description

Become an Expert - Social Media and Facebook Mastery Course

Social Media is the most powerful tool that users create content and is web-based, People using social media every day, there is more than 3.960 billion social media accounts, in this course, we use social media for Digital Marketing as a marketing tool and has become compulsory for all brands to have their presence on social media channels. Learn the skills to engage your audience by creating awesome content, increase brand awareness, reach and how to leverage different social media channels by making the brand popular on social media sites like Facebook and twitter.

What you'll learn

  • Introduction to Social Media, it's evaluation and purpose?
  • How one social media marketing is different than another
  • Facebook & Instagram Marketing
  • Understanding Facebook and Instagram marketing
  • Creating Facebook page and Instagram
  • Page and connecting for cross posting
  • Increasing fans/ followers/ engagement
  • Facebook and Instagram advertising
  • Types of Facebook advertising
  • Best practices for Facebook and Instagram advertising.
  • Creating different types of post with good effects on Instagram
  • Understanding Facebook and Instagram best practices
  • Creating Facebook advertising campaign Targeting in ad campaign
  • Payment module- CPC vs CPM vs CPA Setting up conversion tracking
  • Creating re-marketing campaigns

Requirements

  • 1. Knowledge of searching /browsing on Google.
  • 2. Passion to learn
  • 3. Internet Connection
  • 4. Account on Facebook
Course Content
25 Lessons | 5:00 Total hours
Introduction To Social Media
Facebook Organic Marketing
Facebook Paid Marketing
Facebook Pixels - Tracking Made Easy
Facebook Reports And Analytics
Must Have Facebook Tools
Frequently asked questions

The primary objective of this course is to equip learners with a comprehensive understanding of social media marketing, focusing specifically on Facebook. You will learn how to effectively create and manage social media campaigns, analyze engagement metrics, and develop strategies to grow your audience.

This course is designed for beginners who want to learn the fundamentals of social media marketing, as well as for business owners, marketers, and professionals looking to enhance their skills in managing social media platforms, particularly Facebook.

The course will cover a variety of topics, including the basics of social media, Facebook marketing strategies, content creation, audience engagement, analytics and metrics, advertising on Facebook, and best practices for managing a Facebook page.

This course is ideal for beginners looking to understand social media basics, small business owners wanting to enhance their online presence, marketers aiming to improve their social media skills, and anyone interested in mastering Facebook for personal or professional use.

The course will be delivered online through a combination of video lectures and assignments that you can complete at your own pace.

About the instructor
Shraddha Somani

Instructor

4.5 Instructor Rating
course

10 Courses

course

90 Students enrolled

I am a passionate Digital Marketing Trainer, Consultant, Strategiest and Subject Matter expert. I have diversified knowledge in Digital Marketing domain. Not only I provide trainings but I have worked with many Institutions where I helped with my expertise in creating course content, auditing the courses and provide advice as subject matter expert. I am one of the Google Ads certified partners who have access to attend their webinars on Digital Marketing, which helps to be aware of the latest trends and which I incorporate in my trainings.

Along with my freelancing digital marketing and WordPress Website development agency, I thought to provide a real-world digital marketing knowledge to the enthusiast about learning Digital Marketing, by giving training on different digital marketing domains, where I share my knowledge, experience and live projects with my students and this is how I started with digital marketing trainer 8+ years from now.

I believe in teaching real scenarios with real examples so that the concept is understood. I have provided trainings in the best and well known digital marketing institutations. As I have vast knowledge, while designing the course, I have tried to fill in the gap which learners faced while learning. Making it easy and more practical 

My trainings have helped the students and glad to share that 99% have rated me their best coach, mentor, trainer. 

If you have a business or profession, or in need to build an online presence, Looking for a good carrer,  work from home, setting up your own agency,  I have built a best training modules to achieve your goals.