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Introduction to Digital Marketing

Digital marketing is the practice of promoting products, services, or brands using online platforms and digital technologies.

Shraddha Somani

Instructor

What you will learn?

  • Introduction to Digital Marketing

This Course Includes

  • Recorded Lessons:  1
  • Recorded Hours:  1
  • Duration:   1 day (Avg)
  • TD Assessment Available
  • 3 Jobs Available
  • Access on Mobile

Course Description

In this Introduction to Digital Marketing course, you will learn the fundamentals of digital marketing, how it differs from traditional marketing, and how businesses leverage digital channels to reach their target audience effectively. The course covers key concepts such as:

1) Understanding Digital Marketing – Overview of digital marketing, its importance, and benefits.

2) SEO (Search Engine Optimization) – Basics of optimizing websites to rank higher on search engines.

3) Social Media Marketing (SMM) – Strategies for marketing on platforms like Facebook, Instagram, LinkedIn, and Twitter.

4) Content Marketing – Creating and distributing valuable content to engage and attract customers.

5) Email Marketing – Understanding email campaigns, newsletters, and automation.

6) Paid Advertising (PPC) – Introduction to Google Ads, Facebook Ads, and other paid marketing strategies.

7) Web Analytics – Tracking and measuring digital marketing performance using tools like Google Analytics.

Course Content

1 Lessons | 0hr 40min

Frequently Asked Questions

This course is designed for beginners who want to learn about digital marketing concepts and techniques. It's suitable for entrepreneurs, business owners, marketers, and anyone interested in enhancing their digital presence.

The course will cover various topics, including the basics of digital marketing, SEO, social media marketing, content marketing, email marketing, PPC advertising, and analytics.

No prior experience is required. The course is designed to provide foundational knowledge, making it accessible for anyone, regardless of their background.

The course is typically structured into modules, each focusing on a specific aspect of digital marketing. It includes video lectures, readings to help reinforce your learning.

Once enrolled, you will have lifetime access to the course materials, allowing you to learn at your own pace and revisit the content whenever you need.
Course Preview
(4.9)
0hr 40min
Free
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