Includes
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Recorded Lessons: 32
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Recorded Hours: 7
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Duration: 7 days (Avg)
Features
Access on mobile
TDP Assessment Test
Top Skills Covered
Overview
Course Description
Become Google Ads Specialist with Google Ad Mastery Course
When it comes to Paid Promotions. Google Ads is a must-to-go tool. As 90% of the population over the world do search on it. learn to achieve your campaign goals, Master the skills of how to get a good return on investments with less budget spend. You will also learn tips to optimize the campaigns and get optimal results. Master the skills to increase conversions, increase brand awareness and traffic, optimize campaigns through running various Google Ads campaigns.
Google Ads is a powerful tool that can help small businesses reach new customers. But it can also be confusing and overwhelming. That’s why we created this Google Ads course, to help you learn the basics and get started with using Google Ads to grow your business.
In this google ads mastery course, I'll take you step-by-step through Google Ads' new user experience and teach you the foundations of managing effective campaigns across all of Google's networks. This course has everything you need to get started running your online ads on Google, whether you're a small businessman or a fellow entrepreneur looking to learn a powerful opportunity.
Who should take this course
- Advanced Marketers
- Who should take this course:
- Marketers aiming to expand their platform expertise
- Entrepreneurs that want to know how to run a proper Google ad campaigns
Explore more the importance of Google ads for business.
What you'll learn
- ✔ Understanding inorganic search results
- ✔ Introduction to Google Ads & PPC advertising
- ✔ Setting up Google Ads account
- ✔ Keyword Research and Planning
- ✔ Understanding types of keywords – Board, Phrase, exact, synonym & negative
- ✔ Understanding Ads account structure Campaigns, Adgroups, Ads, Keywords, etc
- ✔ Types of Advertising campaigns- Search, Display, Mobile Apps, Shopping & video
- ✔ Difference between search & display campaign
- ✔ Creating Different Campaigns Types – Search, Display, Video, Mobile Apps
- ✔ Configuring Campaign level settings, Understanding different targeting options
- ✔ Understanding different types of bidding strategy- Manual, Automatic, Advanced level bid strategies
- ✔ Writing compelling Ad copies and different ads extension
- ✔ Understanding Ads Algorithm and how does Ads rank work, importance of quality score
- ✔ Setting up Conversions Tracking
- ✔ Creating Remarketing Campaigns
- ✔ Understanding different ad metrics and reports to measure the campaigns performance
Requirements
- 1. Knowledge of searching /browsing on Google.
- 2. Passion to learn
- 3. Internet Connection
Course Content
32 Lessons | 7:00 Total hours
Introduction To Search Engine Marketing
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Concept Of Pay Per Click Advertising
00:08:14 -
Advantage Of PPC Over SEO
00:05:23 -
What Is A Landing Page For Ads
00:03:31 -
Different Types Of Ads Platform
00:01:38 -
Google Ads Policies
00:07:44
Introduction To Google Ads
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Walkthrough Google Ads Dashboard
00:00:39 -
Introduction To Google Ads
00:03:03 -
How To Get Google Ads Certified
00:08:56 -
Different Ad Networks
00:08:47 -
Different Types Of Ads
00:03:41 -
Creating Account On Google Ads
00:07:42
Keyword Research And Planning
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Keyword Planner Tool
00:24:09 -
Keyword Match Types
00:24:38 -
Keyword Forecasts
00:25:41 -
Creating Keyword List
00:23:33 -
Quick Recap - How to Do keyword Research
00:01:37
Introduction To Campaigns in Google Ads
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Importance of Organizing and Structuring the Campaign
00:10:19 -
Selecting The Objective Of Campaign
00:09:47 -
Configuring Campaigns in Google Ads
00:02:59
Creating Search Ads
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How To Create Search Campaigns
00:27:02 -
How Ad Ranking Is Done
00:23:18 -
How To Write Good Ad Text Copies
00:11:44 -
Creating Search Text Ads
00:17:06
Ad Extensions
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Creating Ad Extensions
00:29:00
Creating Display Ads
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Creating Display Ads
00:26:04
Creating Video And Mobile App Ads
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Creating Video Ads
00:23:33 -
Creating Mobile App Ads
00:09:38
Setting Up Conversions
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Tracking Conversions
00:32:54
Creating Remarketing Campaigns
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Creating A Remarketing Audiences
00:14:43 -
Creating Remarketing Ads
00:05:34 -
Remarketing Audience Insights
00:01:49
Measuring And Optimizing Campaign Performance
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Creating Custom Reports
00:04:52
About the instructor
Shraddha Somani
Instructor
10 Courses
80 Students enrolled
I am a passionate Digital Marketing Trainer, Consultant, Strategiest and Subject Matter expert. I have diversified knowledge in Digital Marketing domain. Not only I provide trainings but I have worked with many Institutions where I helped with my expertise in creating course content, auditing the courses and provide advice as subject matter expert. I am one of the Google Ads certified partners who have access to attend their webinars on Digital Marketing, which helps to be aware of the latest trends and which I incorporate in my trainings.
Along with my freelancing digital marketing and WordPress Website development agency, I thought to provide a real-world digital marketing knowledge to the enthusiast about learning Digital Marketing, by giving training on different digital marketing domains, where I share my knowledge, experience and live projects with my students and this is how I started with digital marketing trainer 8+ years from now.
I believe in teaching real scenarios with real examples so that the concept is understood. I have provided trainings in the best and well known digital marketing institutations. As I have vast knowledge, while designing the course, I have tried to fill in the gap which learners faced while learning. Making it easy and more practical
My trainings have helped the students and glad to share that 99% have rated me their best coach, mentor, trainer.
If you have a business or profession, or in need to build an online presence, Looking for a good carrer, work from home, setting up your own agency, I have built a best training modules to achieve your goals.