Google Ads Mastery
For every business at some point of time, it becomes a need to do paid promotions for various reasons. Google Ads is the best tool which provides to fulfil your Goals. Learn the skills to increase conversions, get more leads, increase brand awareness traffic, design different promotional strategies required to promote your brands, design the campaigns ensuring that you are fully benefited from the budget you are spending on your Ads.
Shraddha Somani
Instructor
Included with Digital Marketing Pack
What you will learn?
- ✔ Understanding inorganic search results
- ✔ Introduction to Google Ads & PPC advertising
- ✔ Setting up Google Ads account
- ✔ Keyword Research and Planning
- ✔ Understanding types of keywords – Board, Phrase, exact, synonym & negative
- ✔ Understanding Ads account structure Campaigns, Adgroups, Ads, Keywords, etc
- ✔ Types of Advertising campaigns- Search, Display, Mobile Apps, Shopping & video
- ✔ Difference between search & display campaign
- ✔ Creating Different Campaigns Types – Search, Display, Video, Mobile Apps
- ✔ Configuring Campaign level settings, Understanding different targeting options
- ✔ Understanding different types of bidding strategy- Manual, Automatic, Advanced level bid strategies
- ✔ Writing compelling Ad copies and different ads extension
- ✔ Understanding Ads Algorithm and how does Ads rank work, importance of quality score
- ✔ Setting up Conversions Tracking
- ✔ Creating Remarketing Campaigns
- ✔ Understanding different ad metrics and reports to measure the campaigns performance
This Course Includes
- Recorded Lessons: 32
- Recorded Hours: 7
- Duration: 7 days (Avg)
- TD Assessment Available
- Access on Mobile
Course Description
Become Google Ads Specialist with Google Ad Mastery Course
When it comes to Paid Promotions. Google Ads is a must-to-go tool. As 90% of the population over the world do search on it. learn to achieve your campaign goals, Master the skills of how to get a good return on investments with less budget spend. You will also learn tips to optimize the campaigns and get optimal results. Master the skills to increase conversions, increase brand awareness and traffic, optimize campaigns through running various Google Ads campaigns.
Google Ads is a powerful tool that can help small businesses reach new customers. But it can also be confusing and overwhelming. That’s why we created this Google Ads course, to help you learn the basics and get started with using Google Ads to grow your business.
In this google ads mastery course, I'll take you step-by-step through Google Ads' new user experience and teach you the foundations of managing effective campaigns across all of Google's networks. This course has everything you need to get started running your online ads on Google, whether you're a small businessman or a fellow entrepreneur looking to learn a powerful opportunity.
Who should take this course
- Advanced Marketers
- Who should take this course:
- Marketers aiming to expand their platform expertise
- Entrepreneurs that want to know how to run a proper Google ad campaigns
Explore more the importance of Google ads for business.
Course Content
32 Lessons | 6hr 49min
Frequently Asked Questions
₹1430
Subscribe to Digital Marketing Pack
Get this course along with 16+ courses.