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Google Ads Mastery

For every business at some point of time, it becomes a need to do paid promotions for various reasons. Google Ads is the best tool which provides to fulfil your Goals. Learn the skills to increase conversions, get more leads, increase brand awareness traffic, design different promotional strategies required to promote your brands, design the campaigns ensuring that you are fully benefited from the budget you are spending on your Ads.

Shraddha Somani

Instructor

4.5
English Marketing Google Ads & Analytics

Course Includes

  • course Recorded Lessons: 32
  • course Recorded Hours: 7
  • course Duration: 7 days (Avg)

Course Features

  • course Access on mobile
  • course TDP Assessment Test
Top Skills Covered

Digital Marketing Pack

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Overview
Course Description

Become Google Ads Specialist with Google Ad Mastery Course

When it comes to Paid Promotions. Google Ads is a must-to-go tool. As 90% of the population over the world do search on it. learn to achieve your campaign goals, Master the skills of how to get a good return on investments with less budget spend. You will also learn tips to optimize the campaigns and get optimal results. Master the skills to increase conversions, increase brand awareness and traffic, optimize campaigns through running various Google Ads campaigns.

Google Ads is a powerful tool that can help small businesses reach new customers. But it can also be confusing and overwhelming. That’s why we created this Google Ads course, to help you learn the basics and get started with using Google Ads to grow your business.

In this google ads mastery course, I'll take you step-by-step through Google Ads' new user experience and teach you the foundations of managing effective campaigns across all of Google's networks. This course has everything you need to get started running your online ads on Google, whether you're a small businessman or a fellow entrepreneur looking to learn a powerful opportunity.

Who should take this course

  • Advanced Marketers
  • Who should take this course: 
  • Marketers aiming to expand their platform expertise
  • Entrepreneurs that want to know how to run a proper Google ad campaigns

Explore more the importance of Google ads for business.  

What you'll learn

  • ✔ Understanding inorganic search results
  • ✔ Introduction to Google Ads & PPC advertising
  • ✔ Setting up Google Ads account
  • ✔ Keyword Research and Planning
  • ✔ Understanding types of keywords – Board, Phrase, exact, synonym & negative
  • ✔ Understanding Ads account structure Campaigns, Adgroups, Ads, Keywords, etc
  • ✔ Types of Advertising campaigns- Search, Display, Mobile Apps, Shopping & video
  • ✔ Difference between search & display campaign
  • ✔ Creating Different Campaigns Types – Search, Display, Video, Mobile Apps
  • ✔ Configuring Campaign level settings, Understanding different targeting options
  • ✔ Understanding different types of bidding strategy- Manual, Automatic, Advanced level bid strategies
  • ✔ Writing compelling Ad copies and different ads extension
  • ✔ Understanding Ads Algorithm and how does Ads rank work, importance of quality score
  • ✔ Setting up Conversions Tracking
  • ✔ Creating Remarketing Campaigns
  • ✔ Understanding different ad metrics and reports to measure the campaigns performance

Requirements

  • 1. Knowledge of searching /browsing on Google.
  • 2. Passion to learn
  • 3. Internet Connection
Course Content
32 Lessons | 7:00 Total hours
Introduction To Search Engine Marketing
Introduction To Google Ads
Keyword Research And Planning
Introduction To Campaigns in Google Ads
Creating Search Ads
Ad Extensions
Creating Display Ads
Creating Video And Mobile App Ads
Setting Up Conversions
Creating Remarketing Campaigns
Measuring And Optimizing Campaign Performance
Frequently asked questions

The Google Ads Mastery course is designed to provide comprehensive training on Google Ads, covering essential topics such as keyword research, campaign creation, ad formats, conversion tracking, and performance optimization.

This course is suitable for beginners looking to understand Google Ads from scratch, as well as intermediate marketers aiming to enhance their existing skills. Business owners, digital marketers, and anyone interested in online advertising will benefit from this course.

No prior experience is required. The course starts with the fundamentals of Google Ads, making it accessible to everyone. However, a basic understanding of digital marketing concepts will be helpful.

Yes, the course is designed to be mobile-friendly, allowing students to access content on smartphones and tablets. This flexibility enables learning on-the-go.

The course is divided into several modules covering various topics, including keyword research, creating search ads, ad extensions, display ads, video ads, mobile app ads, and campaign optimization.

About the instructor
Shraddha Somani

Instructor

4.5 Instructor Rating
course

10 Courses

course

90 Students enrolled

I am a passionate Digital Marketing Trainer, Consultant, Strategiest and Subject Matter expert. I have diversified knowledge in Digital Marketing domain. Not only I provide trainings but I have worked with many Institutions where I helped with my expertise in creating course content, auditing the courses and provide advice as subject matter expert. I am one of the Google Ads certified partners who have access to attend their webinars on Digital Marketing, which helps to be aware of the latest trends and which I incorporate in my trainings.

Along with my freelancing digital marketing and WordPress Website development agency, I thought to provide a real-world digital marketing knowledge to the enthusiast about learning Digital Marketing, by giving training on different digital marketing domains, where I share my knowledge, experience and live projects with my students and this is how I started with digital marketing trainer 8+ years from now.

I believe in teaching real scenarios with real examples so that the concept is understood. I have provided trainings in the best and well known digital marketing institutations. As I have vast knowledge, while designing the course, I have tried to fill in the gap which learners faced while learning. Making it easy and more practical 

My trainings have helped the students and glad to share that 99% have rated me their best coach, mentor, trainer. 

If you have a business or profession, or in need to build an online presence, Looking for a good carrer,  work from home, setting up your own agency,  I have built a best training modules to achieve your goals.